Archive for March, 2015
Direct Response Marketing
If you do have an interest in the marketing field, another career to check out is Direct response copywriting. Before you decide whether or not this job path is for you, it is important to have an understanding of the different forms of copywriting. Scott Schneweis of Savvysherpa breaks copywriting down into two categories: advertising […]
Search Engine Marketing
With our continued dependence on the internet, companies have had to recreate their marketing strategies to stay competitive in the digital age. This need to out-do competitors in cyber space has led to the creation of an entirely new field: search engine marketing. While careers dealing with technology and computers are often considered outside the […]
Aptara
No doubt you’ve heard of free-lance writing. Instead of being tied down to one specific newspaper or magazine, you write a multitude of articles for different publications. While you still have to bow to the whims of the publisher, you usually have more freedom in deciding what you want to write. As it turns out, […]
Ghostwriting
Just like actors have their stunt doubles to do acrobatic flips and jumps, so to do politicians and celebrities have ghostwriters to write their speeches and memoirs. Essentially, ghostwriters do the heavy lifting when it comes to writing and editing but get little to no credit. They might work on speeches, autobiographies, or magazines articles. […]
Salary Guide
If you are planning for a career in accounting or finance, and you have never heard of Robert Half, you might want to do a quick Google search. For decades, companies have been turning to Robert Half’s Salary Guide to make sure they are offering the most competitive salaries for the best talent. The Salary […]